Above Average Internet Marketing

Search engine optimization (SEO) is the process of improving the volume and value of traffic to a web site from search engines via “normal” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid insertion. In general, the higher a site appears in the search results listing, the more visitors it will receive from the search engine.

So, you can already imagine if you have a blog or website in the niche of insurance (I used this example because a friend of mine asked about it), first you’d want to go deeper into the niche. This means focus on “car insurance” rather than just insurance; so if your blog is on car insurance, and every time someone typed in car insurance in the Google search box, good SEO practices would allow you to be on the first page of the natural listing results (the picture below shows an example).

If your website is on the first page and you’re selling a product, I can tell you from first hand experience that you will make a chuck of change as long as you remain there; especially if the keyword you’re listed under gets a lot of search queries.

How do you get to the top of Google, Yahoo, or Bing? I couldn’t possibly tell you in one posting but I will give you an analogy. In the real world if I want to get a lot of traffic to my business; I’d go to where the biggest car insurance agent is and set up my shop right next to his and just get trickle down traffic from people who are tired of waiting in line, were turned away, or couldn’t afford the head honcho.

If I wasn’t that lucky to get the plot of land near him I’d have to go ask the head honcho personally to send me anyone that couldn’t afford his services or products, or who were turned away for credit purposes or whatever, and I’d tell the head honcho, all the traffic you send me, I will give you half the profits. This way he has more of an incentive to send me valuable traffic or customers.

The last way to get traffic in the real world is celebrity influence. This is where you get Michael Jordan, Donald Trump, and the Tom Brady’s of the world to recommend you as the go to guy or gal in car insurance.

So how does this translate in the internet and SEO world? Build your website or blog as close to the head honcho as possible. It’s a slick move, but your appearance and interior has to be like the leader in the field. If you’re able to do this the next step is to contact them and see if you can make a joint venture with them. This is how I got started in the pay-per-click field, I contacted a big local SEM company and asked them send me customers that couldn’t afford them and I contracted to split the profits. This simply builds your customer base.

The last thing is the celebrity influence. You may not know a MJ or D. Jeter, but you can know the celebrities of the internet marketing world and get them to link to your website or blog.

In the internet, SEO marketing is the way to go if you want your business to be seen and noticed. Targeted traffic will get you paying customers if your message is valuable. Till next time, strengthen your SEO Marketing Strategy.

All the Best,

Due Daniels

Don’t forget to sign up for my Internet Marketing Newsletter called Fiery Marketing. I cover everything from affiliate marketing, pay-per-click, SEO, Twitter marketing, Facebook marketing, joint venturing, and much more. Get more details in my newsletter than I post in my blog – sign up today