Above Average Internet Marketing

Search engine optimization (SEO) is the process of improving the volume and value of traffic to a web site from search engines via “normal” or un-paid (”organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid insertion. In general, the higher a site appears in the search results listing, the more visitors it will receive from the search engine.

So, you can already imagine if you have a blog or website in the niche of insurance (I used this example because a friend of mine asked about it), first you’d want to go deeper into the niche. This means focus on “car insurance” rather than just insurance; so if your blog is on car insurance, and every time someone typed in car insurance in the Google search box, good SEO practices would allow you to be on the first page of the natural listing results (the picture below shows an example).

If your website is on the first page and you’re selling a product, I can tell you from first hand experience that you will make a chuck of change as long as you remain there; especially if the keyword you’re listed under gets a lot of search queries.

How do you get to the top of Google, Yahoo, or Bing? I couldn’t possibly tell you in one posting but I will give you an analogy. In the real world if I want to get a lot of traffic to my business; I’d go to where the biggest car insurance agent is and set up my shop right next to his and just get trickle down traffic from people who are tired of waiting in line, were turned away, or couldn’t afford the head honcho.

If I wasn’t that lucky to get the plot of land near him I’d have to go ask the head honcho personally to send me anyone that couldn’t afford his services or products, or who were turned away for credit purposes or whatever, and I’d tell the head honcho, all the traffic you send me, I will give you half the profits. This way he has more of an incentive to send me valuable traffic or customers.

The last way to get traffic in the real world is celebrity influence. This is where you get Michael Jordan, Donald Trump, and the Tom Brady’s of the world to recommend you as the go to guy or gal in car insurance.

So how does this translate in the internet and SEO world? Build your website or blog as close to the head honcho as possible. It’s a slick move, but your appearance and interior has to be like the leader in the field. If you’re able to do this the next step is to contact them and see if you can make a joint venture with them. This is how I got started in the pay-per-click field, I contacted a big local SEM company and asked them send me customers that couldn’t afford them and I contracted to split the profits. This simply builds your customer base.

The last thing is the celebrity influence. You may not know a MJ or D. Jeter, but you can know the celebrities of the internet marketing world and get them to link to your website or blog.

In the internet, SEO marketing is the way to go if you want your business to be seen and noticed. Targeted traffic will get you paying customers if your message is valuable. Till next time, strengthen your SEO Marketing Strategy.

All the Best,

Due Daniels

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Good day it’s Due Daniels and today I’m with my good buddy and business partner Antonio Dannes.  We just wanted to talk briefly to you before you get your work day started and we want to talk about your current pay per click marketing system you’re using.  Do you have a system set up?

Let’s talk quality score.  Google multiplies your quality score by your click through rate (CTR) for where your ad will land.  The more effective your ad is the higher Google will bump you up the rankings.  So this is what you have to do daily.  You have to set up campaigns and ad groups that are specific to a particular landing page.

For instance you have a keyword of “super vitamins for liver” You want this first off to be in a campaign named “Liver” and you’ll want to name the ad group “Super Vitamins for Liver.”  This will help your CTR and your quality score.  When Google sees that you have a keyword that matches your ad; and matches your landing page, they will reward you.  You’ll pay less for the same keyword and you’ll be higher up on the ad listings.

To start off, your ads may be a bit more expensive; they will come down over time.  Speaking of ads; be sure to split test.  Split testing is crucial to your pay per click.  This way, you will see which ad does better and you can continuously compete against the successful or current ad.

I normally only do two ads at a time; I recommend you do it this way also.

Now, I and Mr. Dannes are board certified Google Adwords Individuals, and we spend a ton of money on Google daily (our own money) in profits.  Yes, we have software that is greatly helpful to us but we ultimately understand the fundamentals of pay per click.

This is what you have to learn the fundamentals of the game and then proceed to execute demolishing others who are tipping their toes in the water.  In my newsletter, I have free vital ways for you to tackle some pay per click tactics.  It’s free to sign up so do not hesitate; if you sit on the sidelines to long, the game will be over.

I currently have a system that will literally have me and Antonio sitting in on your Adwords campaigns and show you how to use Yahoo, and the new Bing search engine.  So sign up yourself today to learn the total marketing ring or contact us for a 100% free consultation and let’s get you started or repair your current pay per click wheels.

Now, since I’m giving away a lot of goods here… I’d appreciate if you’d Tweet this awesome content to your followers or post it in your facebook wall!  They will thank you for it later.   And also, leave me your comments below as I’d love to hear your thoughts, learn more about you, and see what kind of information you want me to teach you in the future!

You all rock on, and I look forward to seeing you take the strategies I share and teach, and USE THEM to create more freedom in your life.

Speak soon…

All the Best,

Due Daniels (still sitting with Antonio)

P.S. You’re Internet Marketing Business can truly use the help; or if you’re already jigging through pay per click; simply leave a comment to what’s working for you and you can still join my knowledge filled newsletter today!