Archive for November, 2008

MLM Relationship Marketing

I was thinking about this the other day.  How does one succeed in MLM relationship marketing?  This is something every network marketer and MLM-er is taught when you start your business with which ever company you choose.  First thing is to make a list.

While it is very that relationship marketing is key in any business, home business or not, but how it is done is just as important if not more.  People make key decisions in their lives based on the relationship level with the individual or company they are dealing with.

In your personal life men don’t move forward with a woman they are dating if the relationship is at odds.  And people don’t do business with someone they are at odds with.  The only time this happens is if someone has a monopoly in the industry or they are the only business within 150 miles.  Then we kind of have to put up with their mess.  But when there are other options to choose from; the relationship is vital in getting the business; or landing the perfect husband or wife.

That’s why it is no secret that when a business wants to land a star player they invite them to town; put them in the top hotels, cater to their every need, and are as nice as possible because they are building a relationship with someone and they want to secure the relationship with that individual.

In a home based business it is not different.  I’m not saying go fly your prospect in on a jet or anything like that.  What I am saying is that with MLM relationship marketing has to be done in a special way and you must build the relationship.

So when you join a business if your sponsor or up line says “first thing we need to do is build a list of everyone you know;” the first thing you need to do is ask him “what is the list for?”

Usually the list is made up of friends and family; these are YOUR friends and family!  These are people you love and trust (okay you may not love nor trust Uncle Joey who wears the weird butterfly collar shirts).  Why would you jeopardize your quality trusty relationships with some of the closest people to you who may not be interested in your business?

Typically you’re asked to call this list of people and invite them to a home meeting or hotel meeting to listen to your business presentation, regardless if they are interested or not.  You’re asked to give them a blanket question that everyone in the world will say yes to – “do you want to make more money?”  Uh duh, yes!

Next thing you know you’re pestering these poor family and friends chasing them high across the pacific and Atlantic oceans in a brave pursuit to listen to something they’re not interested in.  “But everyone is interested or should be interested in my business!”  Let me guess; that’s what your up line told you huh?

It is far from the truth.  In MLM relationship marketing, you are only using the relationship if someone already has a buying habit of a product or product type in your industry.  So for example, if someone in your family absolutely loves nutritional supplements, and they go to the local health food store to get their super vitamins and you use your relationship to show them that your super vitamins can be more potent and helpful for their health.  This is the extent and practice you should use in your MLM relationship marketing. 

You should absolutely never, ever use your relationship to go into business with a family member.  The business opportunity should be treated as a business.  I’d ask my mom for her resume and skills for any business I’m in; so why wouldn’t you?  She may not be qualified to do the job.  You should not even give them the option of join your business.  So don’t be fooled by the ole family and friends list and the language of use your relationship to build your business.

It only destroys your relationships because they don’t properly teach you how to use those relationships.

 

Antonio Dannes

To learn how to grow your business using proper growth tactics visit us today and learn better MLM relationship marketing!

  • Share/Save/Bookmark
No Comments »

Closing Prospects into your Network Marketing Business

Closing Prospect into your Network Marketing Business

You’ve called leads or got poor ole Uncle Joe to come to your business meeting and the prospect (whether poor Uncle Joe, a friend or cold lead) came to your presentation and watched the entire thing.  Afterwards; it is time to pass out the application and close your prospect.  Can you do it?

Members login to view this content. (Not a member?  Join Today!)

 

 

  • Share/Save/Bookmark
No Comments »

ViSalus Business

ViSalus Business

Congratulations, you’ve either joined or deciding on joining Visalus as a business venture and you are ready to make the big bucks.  If you have done a bit of due diligence you know all about their “bimmer” club and some of the good perks that comes with the exciting opportunity.  However have you done all your research in this business, this company, and this industry?

Visalus is a nutritional wellness company focusing on weight loss.  They have a product that aims at helping people lose weight responsively and relatively quickly.  If you are having problems losing weight or keeping it off; there are a number of places you can go on the Internet alone to address this issue.  So Visalus does have a large market to dispense it’s product towards.

Why should Jenny Craig get all the business right?

Visalus also has other products such as the Vi-Pak which has a good amount of antioxidants for strengthening the immune system.  And last they have a product called Neuro, which address energy.  They compared the Neuro to Red Bull and even Cocaine to show how Neuro is a healthier alternative when it comes to energy boost in supplements.

Now the marketing plan is like any other in the industry of MLM or network marketing.  You need to learn how to recruit prospects into this business for it to thrive.  Also you must have customers who try and use the products on a monthly basis.

This is nothing new to those of you who are already involved with the business.  But if you’re thinking about getting involved you should consider if you have the skill to correctly market this product past the 90 day threshold.  What is the 90 day threshold?  It is the average window in which a new Visalus business distributor starts and quits his or her business.

They end up quitting for a number of reasons; the main one is because they are not properly trained in this industry.  The industry is great; it’s just you have to know how to handle the industry.  Visalus, the company, they totally understand how to market in this industry.

So how do you do as they are doing?  You move away from some of the deadly mistakes taught in this industry.  I’m sure I’m going to offend a few folks who are already in the game?  First off, you don’t make a list of everyone you know and invite them to your home or to a hotel.  You don’t market the opportunity.

Those methods don’t work (for you), they work for Visalus.  I’ll explain that a bit later.  Business, including Visalus is all about numbers.  If you’re a popular dude or dudette, sure you can get a list of 200 to 500 people and have a super PBR.  But if you are an average Joe introvert, you just won’t be able to get that size of a list.  And the people you do associate with may be fellow introverts.  This puts you at a hazarding disadvantage.  Chiefly because you will run out of warm market people to talk to and when you have no one to talk to, in business and in life you go out of business.

So to get your Visalus business going you’re going to need to first learn marketing, the way the big companies and big boys do it.  You need to know the products you’re marketing, and you need to get on the grind working with people who are looking to increase their income and are using proven marketing methods whether it is using the phone, Internet, or paper.

Do this and your Visalus business will be great.

 

Antonio

* If you want to learn how to turn your business from dud to stud and erase the 90 day kill-blues of MLM network marketers get a free report from Antonio today at Fiery Marketing.com

  • Share/Save/Bookmark
No Comments »

Prospecting Today

The key to success is in this main fabric. Do what you enjoy doing. Then show other people who enjoy doing what you do; how to do what you do!

You have a home based business and you want to be successful; you want to earn more money and the current business you are in is the vehicle you have chosen to utilize. You must ask yourself; is this an area you totally enjoy?

Do you really enjoy what you do? In some cases, this business opportunity is only a means to get off your job, or spend more time with your family. So you picked up the closest vehicle you saw to take you to those goals.

You may not like this vehicle after further examination. Prospecting, this is the front end of your marketing funnel; must be done with confidence and excitement and skill. If you do not have the level of enjoyment in what you’re doing; you will have a much harder time bringing it to a successful level monetarily and mentally.

Find what you love; get a system, follow the system, and don’t try to make money. Just follow a successful system and enjoy what you’re doing.

  • Share/Save/Bookmark
No Comments »

Fiery Marketing 2.0 in Beta Mode

I know we’re sorry, Fiery Marketing 2.0 has been held back.  November 13th 2008 is the new date.  However, you can sneak in line by going to fierymarketing.com now.  We’ll be in beta mode until then, as we see how it does with our current online promotions.

Check back here for updates.  Remember to go vote today!

  • Share/Save/Bookmark
No Comments »

WP Login